Head of Marketing

Head of Marketing - Central London Based - FMCG Challenger Brand

Hybrid/ Remote working - great salary + ESOP options

Zachary Daniels is proud to partner with a fast-growing, global health supplements business to recruit a talented and dynamic Head of Marketing.

This is an exceptional opportunity to join a challenger brand at a pivotal stage of its growth. If you're an innovative, results-driven marketer with experience in FMCG or retail, this role is your chance to lead the execution of cutting-edge marketing strategies that will deliver real, measurable results.

The business has engaged world-class external agencies to develop a bold, creative brand vision. As the Head of Marketing, your role will focus on operationalising these strategies, translating them into campaigns and initiatives that resonate across every channel. This is a fast-paced, execution-driven position with the chance to make a significant impact.

What You'll Be Doing

As the Head of Marketing, you'll take ownership of:

1. Strategy Implementation

• Taking the brand guidelines and creative concepts from external partners and transforming them into actionable marketing strategies.
• Ensuring brand messaging is applied consistently across all marketing channels.

2. Content Calendar, Channel, & Retail Management

• Developing and managing a content calendar that aligns campaigns across social media, email, paid media, and retail channels.
• Coordinating online and offline marketing efforts to maximise growth across e-commerce and physical retail.

3. Team Building & Management

• Recruiting, mentoring, and leading a high-performing marketing team to deliver on strategic goals.

4. Campaign Execution

• Managing the implementation of multi-channel marketing campaigns, ensuring they're delivered on time, within budget, and achieve measurable results.
• Collaborating with retail partners to deliver impactful in-store promotions and activations.

5. Performance Tracking & Optimisation

• Establishing KPIs for marketing campaigns, monitoring performance, and using data to refine strategies for better ROI.

Key Responsibilities

• Aligning digital and retail strategies to build a cohesive, growth-focused marketing approach.
• Partnering with retail teams to ensure campaigns maximise visibility, engagement, and sales.
• Taking a hands-on approach to day-to-day operations while supporting long-term strategic initiatives.

What They're Looking For

The ideal Head of Marketing will bring:

• 7+ years of experience in a senior marketing role, with a proven focus on execution and strategy implementation.
• A strong track record in growing challenger brands within FMCG or retail.
• Expertise in omni-channel marketing, with experience driving growth in both D2C and retail environments.
• Demonstrated ability to collaborate with retail partners to deliver successful in-store and online campaigns.
• Exceptional leadership skills, with experience recruiting and managing high-performing teams.
• A data-driven approach to marketing, with expertise in performance tracking, analysis, and optimisation.
• Outstanding project management skills, thriving under pressure in a dynamic, fast-paced environment.
• Knowledge of the wellness, fitness, or consumer goods space is advantageous but not essential.

Why Join This Business?

This is a fast-growing, global health supplements business with a bold vision and a mission to challenge the status quo. As their Head of Marketing, you'll have the opportunity to take the lead in executing ambitious marketing strategies, building a team, and driving growth.

If you're an ambitious, driven marketer with a passion for challenger brands and a track record of delivering results, this role could be the perfect fit for you.

Ready to make your mark? Apply now through Zachary Daniels to become the Head of Marketing for this dynamic and fast-growing health supplements business.

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