Senior CRM Coordinator

Senior CRM Coordinator | Lancashire | up to £33k, 25 days holiday, Bonus, Paid birthday

A leading UK luxury retail brand is looking for a Senior CRM Coordinator to join their Digital and Brand Experience team. This is a full-time, permanent opportunity for someone passionate about customer engagement, data-led marketing and delivering high-impact CRM campaigns across multiple channels.

As a Senior CRM Coordinator, you'll play a key role in shaping how customers connect with the brand across email, SMS and direct mail, driving acquisition, retention and long-term customer value.

Key Responsibilities In the position of Senior CRM Coordinator:

• Plan, deliver and optimise CRM campaigns across email, SMS and direct mail

• Manage lifecycle and automated customer journeys end-to-end

• Coordinate campaign timelines, creative briefs, approvals and deployment schedules

• Use customer segmentation to improve engagement and targeting

• Monitor campaign performance and turn data into clear insights and recommendations

• Support database growth strategies across online and offline channels

• Reduce churn and improve customer retention through targeted activity

• Ensure compliance with CRM regulations and best practices across all channels

• Collaborate closely with marketing, digital and wider business teams

• Manage budgets, track spend and identify opportunities to improve ROI

This Senior CRM Coordinator position is ideal for someone who enjoys combining creativity with data. You'll be hands-on in campaign delivery while also influencing CRM strategy through insights and performance analysis.

What We're Looking For:

• Experience in CRM marketing within a fast-paced environment

• Hands-on delivery of email, SMS and direct mail campaigns

• Strong analytical skills with confidence interpreting customer data

• Advanced Excel skills (reporting, data manipulation, insights)

• Experience with CRM platforms such as Bloomreach (or similar ESPs)

• Google Analytics (or equivalent web analytics tools)

• Strong organisation, prioritisation and time management skills

• Ability to work independently and make confident decisions

• Strong communication and collaboration skills

As a Senior CRM Coordinator, you'll be joining a people-first business with a strong reputation for customer experience, long-term thinking and meaningful engagement. You'll be trusted to own your work, bring ideas to the table and help shape how customers experience the brand at every stage of their journey.

Apply now to be considered.

BH36052