Creative Lead

CREATIVE MARKETING OPPORTUNITY | CREATIVE STRATEGIST

£45000 TO £50000 | Liverpool | Hybrid

Zachary Daniels are proud to be representing this client in the market. We are working with a large international nutrition brand to recruit a Creative Strategist.

This Creative Strategist role is a high impact opportunity to take ownership of paid social creative across key growth channels. The Creative Strategist will play a central role in driving customer acquisition through performance led creative across Meta, TikTok and YouTube.

As a Creative Strategist you will own the thinking behind the creative. The Creative Strategist will turn customer insight into scroll stopping concepts, strong briefs and high performing campaigns. This Creative Strategist role is focused on performance, using data and testing to continuously improve output and deliver measurable results.

This Creative Strategist position offers real autonomy and influence. The Creative Strategist will work closely with performance and content teams to build a structured testing roadmap, ensuring a consistent pipeline of creative that drives engagement and conversion.

Benefits:

· Competitive salary of £45000 to £50000

· Hybrid working model offering flexibility

· Gym on site

· Clear progression within a high growth business

· Opportunity to work on high volume paid social campaigns

· Collaborative and fast paced environment

· Real ownership of creative performance

Key Responsibilities:

· Lead creative strategy across paid social channels including Meta, TikTok and YouTube

· Develop and manage a structured creative testing roadmap

· Translate customer insight into high performing creative concepts

· Write clear, conversion focused scripts and briefs

· Analyse performance data to optimise and scale winning creative

· Work closely with performance teams to align on acquisition targets

· Identify and apply emerging platform trends

· Manage multiple creative concepts and campaigns simultaneously

· Ensure creative output is aligned to customer personas and commercial goals

Experience Needed:

· Proven experience as a Creative Strategist or similar role

· Strong background in paid social creative across Meta and TikTok

· Track record of delivering performance led creative improvements

· Strong understanding of key metrics including CPA, CTR and CVR

· Excellent copywriting skills with ability to create high impact hooks

· Experience within DTC or ecommerce environments

· Ability to manage workload and prioritise effectively

· Strong analytical mindset with a test and learn approach

This Creative Strategist role offers the opportunity to directly influence growth within a large international nutrition brand. If you are a Creative Strategist who thrives on performance, testing and scaling winning ideas, this is an excellent next step.

BH35990