Head of CRM

CRM, RETENTION & LOYALTY OPPORTUNITY | HEAD OF RETENTION & SUBSCRIPTION

£55000 to £60000, Liverpool with Hybrid Options

Zachary Daniels are proud to be representing this client in the market. We are working with a large international nutrition brand to recruit a Head of Retention and Subscription.

This Head of Retention and Subscription role is a unique opportunity to build and own a high impact function from the ground up. The Head of Retention and Subscription will play a critical role in driving customer lifetime value, subscription growth and long-term customer engagement.

As Head of Retention and Subscription you will take full ownership of retention strategy. The Head of Retention and Subscription will lead CRM, lifecycle marketing and subscription performance, using data and AI driven insights to deliver measurable commercial impact. This Head of Retention and Subscription role goes beyond campaigns, focusing on growth, profitability and customer loyalty.

This Head of Retention and Subscription position offers real autonomy, budget and influence. The Head of Retention and Subscription will work cross functionally with marketing, product and performance teams to shape the full customer journey from acquisition through to retention and reactivation.

Benefits:

· Competitive salary of £55000 to £60000

· Hybrid working model offering flexibility

· Gym on site

· Clear progression within a high growth business

· Opportunity to build and shape a function from the ground up

· Work on data rich, high impact commercial strategies

· Collaborative and ambitious working environment

Key Responsibilities:

· Own and grow subscription revenue across acquisition, activation and retention

· Drive customer lifetime value through targeted lifecycle strategies

· Lead CRM across email, SMS and push including flows, segmentation and campaigns

· Deploy AI driven personalisation to improve customer engagement and reduce churn

· Develop and optimise win back strategies to recover lapsed customers

· Own retention reporting and cohort analysis to drive decision making

· Partner with paid media and product teams to optimise customer journey

· Build and implement retention strategy from the ground up

· Lead and develop the retention team, setting high performance standards

Experience Needed:

· Proven experience as a Head of Retention and Subscription or similar senior role

· Strong background in CRM, lifecycle or retention marketing

· Demonstrated success in improving LTV and reducing churn

· Experience working within ecommerce or subscription led environments

· Hands on experience with AI or predictive marketing tools

· Strong data and analytical skills with ability to translate insight into action

· Experience managing multiple customer segments

· Strong leadership and stakeholder management skills

This Head of Retention and Subscription role offers a rare opportunity to take full ownership of a critical growth function within a large international nutrition brand. If you are a Head of Retention and Subscription looking for a role where you can drive real commercial impact, this is an excellent next step.

Apply now to be considered.

BH35991