Marketing Lead

Marketing Lead | Beauty & Healthcare | Northern Ireland | £Competitive

Zachary Daniels Recruitment are partnering with a market leading wholesale and consumer business operating across the UK and Ireland, supplying the pharmacy, health and beauty sectors. Alongside a well-established distribution model, the business has a growing portfolio of own brands, driving innovation and commercial growth across multiple channels.

This is a fantastic opportunity for a commercially focused Marketing Lead to take ownership of brand and marketing strategy across both own brand and distribution, playing a key role in shaping the next phase of growth.

The Marketing Lead will define and deliver a multi-channel marketing strategy across own brand and distribution, balancing long term brand building with commercial performance.

This is a broad and high impact role, where the Marketing Lead will lead a cross-functional team, oversee budgets, and ensure all campaigns are aligned to commercial objectives, driving both engagement and revenue.

Key Responsibilities

• Develop and lead the overall marketing strategy across own brand and distribution channels
• Own brand positioning, ensuring consistency across all marketing touchpoints and campaigns
• Lead product marketing and launch strategy, aligning with key trading periods and customer demand
• Oversee social media and content strategy across platforms including TikTok, Instagram, Facebook and LinkedIn
• Drive digital marketing performance across ecommerce, email and marketplace channels
• Manage budgets across brand and digital marketing activity, ensuring strong return on investment
• Analyse performance across campaigns, channels and products, using insight to inform future strategy
• Work closely with internal teams including sales, design and product to deliver integrated campaigns
• Lead the development and execution of trade marketing activity, including events and industry showcases
• Oversee digital development projects, including customer-facing platforms and tools
• Ensure all marketing activity supports customer acquisition, retention and commercial growth

About You

• Proven background in a senior marketing role within consumer, retail, health, beauty or FMCG environments
• Strong commercial mindset with the ability to balance brand building and performance
• Experience leading multi-channel marketing strategies across digital, social and offline channels
• Confident managing and developing teams, driving performance and accountability
• Data-driven approach with strong analytical and reporting capability
• Experience working across ecommerce, CRM and customer acquisition strategies
• Strong stakeholder management skills, with the ability to influence cross-functionally
• Highly organised with the ability to manage multiple priorities in a fast-moving environment
• Creative thinker with strong attention to detail and brand consistency

Why Apply

• Join a high-growth business with a strong presence across both wholesale and consumer channels
• Opportunity to take full ownership of marketing strategy and make a visible impact
• Work in a collaborative environment with clear commercial focus and ambition
• Play a key role in scaling both own brand and distribution marketing performance
• Competitive salary and benefits package

BH35825