Area Sales Manager

Area Sales Manager - FMCG Up to £32K + 10% bonus + Car & Fuel Card Location: North West / West Yorkshire

A leading FMCG business is looking for an experienced Area Sales Manager to manage and grow a portfolio of independent stores, garden centres, farm shops, and other key accounts. This is a fantastic opportunity for an Area Sales Manager who thrives in a field-based role and enjoys building strong relationships to increase distribution and drive revenue across multiple brands.

As the Area Sales Manager, you will take ownership of your territory, looking after existing accounts and developing new prospects. You'll work closely with the wider commercial team to ensure brand presence is maximised and sales targets are consistently exceeded.

You'll:

· Manage and grow a portfolio of independent stores, garden centres, farm shops, and other key accounts

· Develop new business opportunities and increase distribution across all brands

· Build strong relationships with customers to drive long-term partnerships

· Execute promotional activity and merchandising plans in line with brand strategy

· Monitor market trends, competitor activity, and provide regular sales reporting

· Achieve individual sales targets and contribute to overall business growth

Requirements:

· Previous experience in FMCG sales, ideally within field or territory management

· Strong commercial awareness and results-driven approach

· Proven ability to manage and grow a portfolio of key accounts

· Excellent communication, negotiation, and relationship-building skills

· Full UK driving licence and comfortable working across a field-based territory

If you are an Area Sales Manager with the drive to increase distribution, manage key accounts, and make a real impact on sales performance, this is an excellent opportunity to progress your FMCG career.

BH35048