Head of Digital

Zachary Daniels Recruitment is delighted to be exclusively retained in the search for a Head of Digital to join our client, one of the fastest growing wellness brands in the UK as recognised by the Sunday Times Top 100.

Having experienced rapid growth over the last few years and now with their products in the hands of Olympians, Premier League footballers, and thousands of everyday people chasing their personal best this is a wonderful time to join a business 'just getting started'.

The senior leadership team are extremely ambitious and want to continue to scale rapidly. The individual who joins as Head of Digital will have a meaningful seat around the leadership table and play a pivotal role in building this business into a meaningful global brand.

About The Role: Head of Digital

This is the perfect role for an experienced digital leader who can combine strategic vision with hands-on execution.

You'll own the full digital growth strategy across ecommerce, performance marketing, data, and customer experience - driving measurable growth in revenue, margin, and customer lifetime value.

The ideal candidate has a proven track record of scaling 8 figure D2C brands at pace (currently growing at c.60% YOY), driving operational excellence and delivering a seamless customer journey. You will be an inspirational leader and real analytical thinker looking to join a business that you can have a real tangible impact on very quickly.

Core accountability:

• Lead the ecommerce experience
• Build a best in class ecommerce experience that unlocks maximum AOV and conversion
• Be obsessed with details and testing every aspect of MyoMaster's website and customer journey
• Build a funnel strategy that allows us to target a broad range of audiences at a ToF level and convert them with tailored messaging and landing pages
• Develop a strategy for digital innovation - staying ahead of market trends and filtering implementation
• Own the digital P&L
• Work with the rest of the leadership team to align on revenue targets
• Manage spend both fixed and variable to align with the business overall financial goals
• Develop a set of clear KPIs and report on them weekly, confronting the facts and addressing areas for improvement
• Plan merchandising
• Plan promotional calendars, product launches and sales forecasts
• Work on a merchandising plan that finds ways to add maximum value to the customer + unlock highest AOV
• Develop a high performing internal and external team
• Develop a strategy that clearly outlines what skills sit internally and what should be delivered externally through agencies
• Manage agencies to ensure best in class execution and accountability
• Continue to scale the paid media operation at a high ROAS (c.7 right now)
• Experiment with new growth channels beyond paid social and search
• Drive retention and LTV through best in class SMS and email marketing

• Attractive 6 figure base salary
• Lucrative bonus scheme
• Share options after one years service
• 25 days holiday + Bank Holidays
• Flexible working - expected to be in the office 2/3 days a week
• Weekly team workouts during work hours
• Significant L&D budget that you allocate
• Free company products
• In office health bar

BH 34932