CRM Manager

CRM Manager - Drive Customer Engagement
Location: Manchester, UK | Department: Marketing
Reporting to: Trading Director

Are you ready to transform customers into loyal brand advocates?
One of our clients is looking for a CRM Manager to lead their customer engagement strategy. If you're passionate about personalising customer journeys, driving brand loyalty, and optimising every touchpoint - this role is for you.

What You'll Do:

• Develop and own customer engagement strategies across Email, SMS & Loyalty
• Build automated lifecycle programmes to boost customer retention and LTV
• Use data-driven segmentation for hyper-personalised communication
• Collaborate across teams to align CRM activity with commercial goals
• Implement test-and-learn approaches to optimise results
• Report on CRM performance and share strategic recommendations
• Stay ahead of trends and technology, driving continuous innovation
• Ensure compliance with GDPR and UK data regulations

What You'll Need:

• Proven experience in CRM management (D2C fashion or e-commerce is a plus)
• Analytical skills to turn data into actionable insights
• Fast-paced mindset and adaptability to evolving marketing needs
• Passion for customer engagement, with grit and perseverance
• Strong skills in CRM platforms like Klaviyo and marketing automation
• Creative problem-solving with a data-first approach
• Commercial focus on driving lifetime value and loyalty

Bonus Skills:

• Experience with SMS marketing campaigns
• Background in fashion or e-commerce

Why Join This Brand?
They're all about creating meaningful customer relationships, powered by innovation, collaboration, and creativity. If you want to shape the future of CRM in a forward-thinking team, we'd love to hear from you.