Paid Media Executive
| Job Type | Permanent |
| Location | City Of Manchester, Greater Manchester |
| Area | North West, UK |
| Sector | Retail Head Office |
| Salary | GBP30000.00 - GBP32000.00 per annum + Benefits |
| Currency | GBP |
| Start Date | ASAP |
| Advertiser | Zachary Daniels |
| Job Ref | BBBH37434_1790236992 |
- Description
- Paid Media Executive - Fast-growing fashion brandSalary - Upto £32kLocation - ManchesterStaff discountPrivate HealthcareOnsite GymZachary Daniels are partnered with a fast-growing online fashion retailer specialising in trend-led clothing, offering a wide range of styles at accessible prices.The Role:As Paid Media Executive, you'll take ownership of planning, launching, optimising and reporting on paid advertising campaigns across multiple platforms. You'll work closely with the wider e-commerce and marketing teams to support customer acquisition, revenue growth and return on ad spend (ROAS), while helping shape creative testing and campaign strategy for a fast-growing direct-to-consumer retail brand.Key Responsibilities:
- Build, manage and optimise paid media campaigns across multiple advertising platforms.
- Monitor daily campaign performance, budgets and key performance indicators (KPIs) to maximise efficiency and return on investment.
- Plan and execute ongoing testing across audiences, creative, bidding strategies, campaign structures and messaging.
- Analyse campaign and customer data to identify trends, opportunities and actionable insights.
- Support customer acquisition and retention strategies through effective paid media activity.
- Work closely with the wider marketing team to brief, develop and test new advertising creative.
- Collaborate with the e-commerce team to align campaigns with product launches, promotions, trading activity and seasonal campaigns.
- Monitor competitor activity and emerging market trends to identify new growth opportunities.
- Stay up to date with platform developments, digital advertising trends and emerging paid media opportunities.
- Assist with attribution analysis, conversion tracking and measurement improvements where required.
- Maintain best practices across campaign structures, naming conventions, tracking and account hygiene.
- Contribute to reporting and communicate campaign performance and recommendations to key stakeholders.
About You:- 2 years of hands-on experience managing paid media campaigns.
- Strong practical experience with Meta Ads (Facebook & Instagram) - essential.
- Experience managing campaign budgets and optimising towards ROAS, CPA, revenue and other commercial KPIs.
- Confident analysing campaign performance using Google Analytics and platform reporting tools.
Why Apply:- Join a fast-growing, ambitious e-commerce fashion business.
- Make a direct impact on customer acquisition, revenue and growth.
- Work in a fast-paced, data-driven marketing environment.
- Gain hands-on experience across leading paid media platforms.
- Have real ownership of campaigns, testing and optimisation.
- Collaborate closely with creative, marketing and e-commerce teams.
- Develop your skills across Meta, Google, TikTok and other digital channels.
BBBH37434