Head of Brand

Head of Brand | North West | Hybrid | Competitive Salary + Bonus + Benefits

Zachary Daniels Recruitment are delighted to be partnering with a high growth consumer brand to recruit a Head of Brand.

This is a rare opportunity to join an ambitious business that has built a highly engaged customer base, established a strong market position and continues to outperform within its category.

As the business enters its next phase of growth, the Head of Brand will play a pivotal role in shaping the future direction of the brand, leading the marketing function and ensuring brand strategy, customer engagement and commercial performance are aligned.

This role requires a leader who is equally comfortable operating strategically and tactically. You'll be responsible for setting the long-term brand vision whilst remaining close enough to the detail to guide execution, challenge thinking and support the delivery of best-in-class marketing activity.

This is a highly visible leadership role, offering the opportunity to influence business strategy, build high-performing teams and drive sustainable growth across multiple channels.

The Role

The Head of Brand will be responsible for defining and executing the long-term brand and marketing strategy, ensuring the business continues to strengthen its market position while delivering commercial growth.

Working closely with the leadership team, you will bring together brand, customer, digital and commercial initiatives to create a compelling customer proposition and drive performance across the business.

This role requires a commercially minded brand leader who can balance strategic thinking with hands-on leadership, bringing clarity, energy and direction to a growing marketing function.

Key Responsibilities

• Define and lead the long-term brand vision, positioning and growth strategy

• Own the marketing function, ensuring alignment across brand, customer acquisition, retention, content and communications

• Develop customer-centric marketing strategies that drive engagement, loyalty and commercial performance

• Lead and inspire a high-performing marketing team, creating a culture of collaboration, accountability and continuous improvement

• Ensure a consistent and compelling brand experience across all customer touchpoints

• Use customer insight, market trends and performance data to inform strategic decision making

• Work closely with ecommerce, product and commercial teams to deliver integrated growth plans

• Manage marketing budgets and investment to maximise return and long-term brand value

• Identify new opportunities to strengthen market position and accelerate growth

• Act as a key member of the senior leadership team, contributing to wider business strategy and decision making

What We're Looking For

• Proven experience as a Head of Brand, Brand Director, Head of Marketing or similar senior marketing leader within a consumer, retail, ecommerce or lifestyle brand

• Strong track record of developing and executing brand strategies that deliver measurable commercial results

• Ability to connect brand building with customer acquisition, retention and long-term growth

• Experience operating within a fast-paced, entrepreneurial environment

• Comfortable operating in a role that combines strategic leadership with hands-on involvement, providing both direction and executional support where required

• Strong leadership skills with experience building, developing and inspiring teams

• Commercially minded with the ability to balance strategic vision and operational execution

• Excellent stakeholder management and influencing skills

• Customer-first mindset with a passion for creating brands that inspire loyalty and advocacy

Why Apply?

• Join a high growth consumer brand with ambitious plans for the future

• Play a key role in shaping the next phase of the business journey

• Lead and influence brand, marketing and customer strategy at a senior level

• Work within an agile, collaborative and commercially focused environment

• Competitive salary, bonus and benefits package

If you are a Head of Brand, Brand Director or Head of Marketing looking for an opportunity to make a significant impact within a growing consumer business, we would love to hear from you.

BH36395