Influencer Marketing Manager

Influencer Marketing Manager - Global Beauty Brand

Salary: Up to £60,000 + Benefits
Location: Manchester

Zachary Daniels are partnered with a fast-growing, founder-led beauty and ecommerce business that has become one of the UK's leading social commerce success stories. Built through community-first marketing, viral product launches, creator partnerships, and an innovative TikTok Shop strategy, the brand has rapidly scaled into a globally recognised multi-million-pound business.

With a highly engaged online audience and a strong presence across TikTok, ecommerce, and affiliate channels, the business is redefining how beauty brands connect with consumers through content, creators, and commerce. This is an exciting opportunity for an ambitious Influencer Marketing Manager to join a high-growth environment where influencer strategy sits at the centre of brand and commercial performance.

The Influencer Marketing Manager will play a pivotal role in driving creator partnerships, TikTok Shop growth, affiliate performance, and influencer-led revenue across UK and international markets. This role is ideal for a commercially minded Influencer Marketing Manager who thrives in fast-paced ecommerce environments and understands how to turn influencer activity into measurable business growth.

The Role

The Influencer Marketing Manager will lead and evolve the brand's influencer ecosystem into a commercially driven, performance-focused growth channel. This role goes beyond traditional brand awareness campaigns, with a strong emphasis on ROI, social commerce, affiliate marketing, and TikTok Shop performance.

Working closely with ecommerce, performance, PR, CRM, and content teams, the Influencer Marketing Manager will define long-term creator strategy, optimise campaign performance, and build scalable influencer processes across multiple markets.

Key Responsibilities

Influencer Strategy & Campaign Management

• Develop and implement a long-term influencer marketing strategy across:

• Paid influencer campaigns

• Gifting and seeding initiatives

• UGC creation and amplification

• Create clear frameworks for paid versus gifted activity to ensure budget efficiency and measurable ROI

• Define how influencer marketing supports awareness, engagement, conversion, and retention objectives

• Lead strategic planning for TikTok Shop creator activity across UK and international markets

TikTok Shop & Social Commerce

• Launch and scale TikTok Shop influencer campaigns across key territories

• Collaborate closely with ecommerce and performance marketing teams to align creator activity with sales objectives

• Track influencer-driven revenue, GMV, conversion, and affiliate performance

• Optimise campaigns based on commercial performance data and platform insights

Influencer Partnerships & Relationship Management

• Build strong relationships with creators, celebrity talent, agencies, affiliate partners, and talent managers

• Manage influencer outreach, onboarding, contracts, negotiations, deliverables, and timelines

• Ensure influencer content aligns with brand standards, campaign goals, and commercial objectives

• Identify opportunities to scale creator partnerships and affiliate programmes

Cross-Functional Collaboration & Leadership

• Work collaboratively across social media, ecommerce, content production, CRM, PR, and events teams

• Ensure influencer and UGC content is effectively repurposed across paid, owned, and organic channels

• Support and mentor influencer and PR team members, setting clear priorities and expectations

• Contribute to wider marketing and commercial growth initiatives

About You:

• 3-5+ years' experience within influencer marketing, ideally in beauty, fashion, lifestyle, or ecommerce

• Strong understanding of TikTok, TikTok Shop, affiliate marketing, and social commerce platforms

• Experience managing both paid and gifted influencer programmes

• Commercially driven mindset with strong understanding of ROI, performance metrics, and conversion

• Excellent negotiation, stakeholder management, and communication skills

• Experience managing creators, agencies, campaign budgets, and partnerships

Why Apply?

• Take ownership of influencer strategy within a high-performing marketing function

• Join a globally recognised beauty and ecommerce brand with exceptional growth momentum

• Work with leading creators, affiliates, and celebrity talent on high-impact campaigns

• Play a key role in international expansion and TikTok Shop growth

• Competitive salary, benefits package, and long-term progression opportunities

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