CRM Marketing Manager

CRM Marketing Manager | DTC Wellness Retailer | SW London

Zachary Daniels Recruitment is delighted to be once again supporting this rapidly scaling DTC Wellness Retailer, this time with the appointment of a motivated CRM Marketing Manager with a genuine passion for the health and wellness sector.

What started at a kitchen table five years ago has grown into one of the Sunday Times fastest growing private companies, backed by Google, elite athletes, and entrepreneurs, with a viral appearance on Dragons' Den.

The Role

This is a crucial role in the company that is responsible for overseeing the ideation, planning & execution of our clients CRM strategy across e-mail and SMS. CRM is viewed, rightly, as a valuable channel to drive revenue and build long term relationships with their customers.

You will own this part of the business and have a huge opportunity to grow and become a key player in a rapidly growing brand.

Core areas of experience are:

- Testing, Optimisation & Performance

- Email Strategy & Execution

- Retention & Lifecycle Growth

- Team Collaboration

What we're looking for

• 3+ years' experience in email / lifecycle / retention marketing
• Proven experience running A/B tests and optimising email performance
• Comfortable owning revenue targets and reporting against them
• Highly analytical - confident working with data and dashboards
• Strong copywriting skills with a commercial mindset
• Organised, detail-oriented, and excited by continuous improvement
• Experience in DTC, e-commerce, or subscription brands strongly preferred

Benefits

• 25 days holiday + Bank Holidays
• Weekly team workouts during work hours
• Significant L&D budget that you allocate
• Free business products
• In office health bar
• Hybrid working

BH35835