Senior Marketing Manager

Senior Marketing Manager

Central London | Up to £70,000 + Benefits
Hospitality Sector

Zachary Daniels is proud to be partnering with a globally recognised restaurant group to recruit a Senior Marketing Manager for their London team.

This is a high-impact role reporting into the Head of Marketing, where you'll take ownership of a key marketing channel across a portfolio of well-loved brands and locations. You'll be at the forefront of driving commercial performance, strengthening brand presence, and enhancing guest engagement.

Working cross-functionally with teams across Marketing, Digital, Social, CRM and Operations, you'll help shape strategic direction while delivering standout, integrated campaigns.

What You'll Be Doing

Strategy & Brand

• Develop and lead channel strategy aligned to commercial objectives
• Ensure a consistent and compelling brand experience across all touchpoints
• Support key initiatives including menu launches, pricing and value positioning

Campaigns & Execution

• Plan and deliver end-to-end, multi-channel marketing campaigns
• Own the marketing calendar, aligning activity with wider business priorities
• Collaborate closely with Digital, CRM and Operations teams for seamless delivery

Performance & CRM

• Take ownership of channel performance across all owned platforms
• Work with data and CRM teams to drive segmentation and personalisation
• Set KPIs, analyse performance and continuously optimise activity

Partnerships & Local Activation

• Lead partnerships, brand activations and local marketing initiatives
• Ensure all activity is commercially focused and aligned to brand standards

Leadership & Stakeholder Management

• Act as a senior voice across the business and manage external agencies
• Support, mentor and develop junior team members

Governance

• Manage budgets, forecasting and reporting with a strong commercial lens

What We're Looking For

• Proven experience in a senior marketing role within hospitality, retail, leisure or multi-site consumer brands
• A strong track record of delivering commercially impactful marketing strategies
• Expertise across integrated campaigns, CRM, owned channels and performance marketing
• Confident stakeholder manager with experience leading agencies and complex projects
• Highly commercial, data-driven and results focused

About You

• Strategic thinker who enjoys being hands-on
• Clear, confident communicator with sound judgement
• Collaborative leader who builds strong relationships
• Proactive, resilient and adaptable in a fast-paced environment
• Passionate about brand, customer experience and measurable results

This is an exciting opportunity to join a globally recognised hospitality brand during a period of growth and new site openings. Opportunities like this don't stay on the market for long.

Apply today to find out more.

Reference: BH35775