Digital Analytics Manager
| Job Type | Permanent |
| Location | London |
| Area | London, UK |
| Sector | Retail Operations - OtherTechnical |
| Salary | GBP55000 - GBP65000 per annum + Benefits |
| Currency | GBP |
| Start Date | ASAP |
| Advertiser | Zachary Daniels |
| Job Ref | BBBH35783_1775053373 |
- Description
Digital Analytics Manager | London (Hybrid) | Up to £65,000 + Benefits
Zachary Daniels are delighted to be partnering with a growing, customer-focused retail business that is investing heavily in its data and digital capability, to recruit a Digital Analytics Manager.
This is a key role within the business, responsible for driving digital analytics strategy and enabling data-led decision making across marketing, ecommerce, and customer functions. You'll take ownership of analytics platforms, lead on data integration initiatives, and play a central role in shaping how data is used to drive performance and growth.
Benefits You'll Enjoy:
- Salary up to £65,000
- Hybrid working (2 days in London)
- Opportunity to shape and own digital analytics strategy
- Work closely with senior leadership and key decision makers
- Ongoing investment in data and technology
Role Responsibilities:
- Own and manage digital analytics capability across the business, with a focus on GA4 and GTM
- Manage external analytics partners, ensuring delivery aligns with business objectives
- Lead the development and execution of a centralised data strategy to support insight generation
- Drive marketing measurement across multiple brands, delivering insight into performance and ROI
- Develop and maintain dashboards and reporting using tools such as Power BI and Looker
- Lead initiatives around customer segmentation and performance marketing optimisation
- Oversee data accuracy, tracking, and implementation including GA4 optimisation and tag management
- Contribute to the development of a centralised data warehouse (GCP, BigQuery)
- Ensure data governance, privacy, and compliance standards are met
About You:
- Deep expertise in GA4 and Google Tag Manager (essential)
- Strong understanding of digital tracking, attribution, and marketing performance measurement
- Experience working with BI tools such as Power BI or Looker
- Familiarity with data warehousing concepts and tools (GCP, BigQuery)
- Experience managing external partners or agencies
- Commercial mindset, able to translate data into actionable insights
- Strong stakeholder management skills, comfortable working with senior leaders
This is a fantastic opportunity for a Digital Analytics Manager to take ownership of a critical function within a business that is genuinely investing in data, with the chance to shape strategy, improve performance, and drive measurable impact.
Apply today with your most up-to-date CV!
BH35783