Senior Brand Marketing Manager

Senior Brand Marketing Manager | Lifestyle Brand | Liverpool | Competitive Basic & Package

We are partnering with a high growth, lifestyle brand based, known for its strong community, product innovation and rapid expansion across D2C channels.

This is a fantastic opportunity for a Senior Brand Marketing Manager to play a key role in shaping brand strategy, driving impactful campaigns and elevating brand presence in a highly competitive market.

The Senior Brand Marketing Manager will sit at the heart of the marketing function, working cross functionally and reporting into senior leadership to deliver a cohesive and commercially effective brand strategy.

The Senior Brand Marketing Manager will take ownership of brand positioning, campaign execution and go to market strategy, ensuring all activity is insight led, consistent and aligned to wider commercial objectives.

This role requires a balance of strategic thinking and hands on delivery, with responsibility for leading end to end 360 campaigns and evolving the brand's marketing frameworks.

Key Responsibilities

• Develop and evolve brand marketing frameworks to support long term growth
• Own and execute 360 brand campaigns across all channels, including creative, messaging and communications
• Act as the guardian of brand tone of voice and positioning in the marketplace
• Lead the go to market process for product launches, ensuring alignment across all functions
• Work closely with buying, eCommerce and marketing teams to deliver integrated campaigns
• Plan and implement brand and channel activity aligned to seasonal and commercial priorities
• Monitor market trends, competitors and consumer behaviour to inform strategy
• Manage campaign performance, reporting on key KPIs and delivering actionable insights
• Act as a key cross functional stakeholder, ensuring alignment across all departments

About You

• Proven background in brand marketing within retail, consumer or D2C environment
• Strong strategic mindset with the ability to translate consumer insight into effective campaigns
• Track record of delivering successful 360 marketing campaigns
• Commercially aware, with an understanding of how brand activity drives growth
• Highly organised, with the ability to manage multiple campaigns simultaneously
• Confident working cross functionally and influencing stakeholders
• Excellent communication and presentation skills
• Positive, proactive and solutions focused approach

Why Apply

• Join a fast growing, ambitious consumer brand with strong market momentum
• Opportunity to shape and elevate brand strategy in a competitive space
• Work in a collaborative, entrepreneurial environment
• Clear opportunity for progression as the business continues to scale
• Competitive salary and benefits package

Apply today to find out more.

BH35724