Digital Marketing Manager
| Job Type | Permanent |
| Location | Liverpool, Merseyside |
| Area | North West, UK |
| Sector | Retail Head Office - Marketing |
| Salary | GBP40000 - GBP50000 per annum + Benefits |
| Currency | GBP |
| Start Date | ASAP |
| Advertiser | Zachary Daniels |
| Job Ref | BBBH35682_1773242001 |
- Description
Digital Marketing Manager
£40,000 - £50,000 | Liverpool City Centre | Hybrid Working | 4-Day Week | Hospitality & Events
Company: This well-known hospitality and entertainment business is recognised for delivering high-energy live experiences and events that attract thousands of guests every year. With a strong brand presence and ambitious growth plans, they're looking to continue building momentum through smart, data-led digital marketing that drives ticket sales and keeps audiences coming back for more.
The Role: We're looking for a Digital Marketing Manager to take ownership of the brand's digital performance and help drive ticket sales across a busy calendar of live events and experiences. You'll lead the strategy across key digital channels, using data and insights to maximise ROI while continually testing and improving campaigns.
This is a hands-on role for someone who thrives in a fast-paced entertainment environment and enjoys seeing their work directly impact event attendance and audience growth.
What's In It For You?
- Work for a fun, fast-growing entertainment brand with an energetic culture
- 4-day working week (Monday off)
- Hybrid working - Liverpool City Centre office + WFH
- Exciting incentives, prizes and team events
- The opportunity to work on high-profile live events and experiences
- A collaborative team environment where creativity and ideas are encouraged
Key Responsibilities:
- Develop and implement the overall digital marketing strategy to drive ticket sales and ROI
- Manage and optimise paid digital channels including Google Ads and paid social
- Lead website improvements with a CRO-focused test-and-learn approach
- Analyse performance through Google Analytics and reporting tools to generate insights
- Manage and collaborate with external agencies and consultants
- Oversee CRM and organic social strategy to improve retention and engagement
- Line manage and support a CRM & Social Executive
- Report on campaign performance and digital channel effectiveness against business targets
What We're Looking For
- 5+ years' experience in digital marketing or performance marketing
- Strong experience managing paid media channels (Google Ads & paid social)
- Confident using Google Analytics, Tag Manager and Search Console
- Experience managing agencies and external partners
- Background in ticketing, hospitality, live events, music, venues or entertainment marketing
- Data-driven mindset with the ability to interpret insights and optimise campaigns
- Experience with reporting tools such as Looker Studio, Power BI or similar is a bonus
Apply Today!
BH35682