Brand Marketing Manager

Brand Marketing Manager | South Coast

(Some Hybrid Options)

Open on salary, between £40-60k]

We are proud to be representing an international sports and lifestyle business in the market. This Brand Marketing Manager role is ideal for a creative, commercially minded marketer with a passion for sports culture and storytelling. The successful candidate will thrive on building brand awareness, launching products with impact and connecting authentically with riders through campaigns, media relations, events and content. The role blends strategy with hands-on execution across digital, PR, athletes, media and community to support global brand growth.

The company is a direct-to-consumer business specialising in high-performance sports products, with headquarters in West Sussex and operations in the USA and Europe. With an engineering-led approach and a rapidly growing international customer base, the business focuses on delivering innovative, high-quality products to consumers worldwide.

You will be joining a collaborative and passionate marketing team within a fast-growing organisation that values innovation, community and athlete experience. This role offers the opportunity to take ownership of brand marketing initiatives and play a key part in how riders discover and engage with the brand globally.

Role overview:

• Brand Marketing Manager role within a global direct-to-consumer sports brand.
• Responsible for driving brand awareness and marketing execution primarily within the UK, while supporting brand growth across the USA, Europe and other global markets.
• Broad marketing remit including PR, product launches, paid media, events, video content, social media and email marketing.
• Opportunity to shape how riders discover and engage with a rapidly growing international brand.
• Work closely with Marketing, Ecommerce and Product teams to deliver impactful campaigns and product launches.

Key requirements:

• 3+ years experience in brand marketing, ideally within sport, outdoor or active lifestyle sectors.
• Strong understanding of cycling culture across road, gravel, cyclocross, track and triathlon disciplines.
• Experience across multiple marketing channels including PR, social media, email marketing, paid advertising, content creation and events.
• Excellent written and verbal communication skills with strong copywriting and storytelling ability.
• Comfortable working with journalists, athletes, partners and industry media.
• Data-aware mindset with confidence working with marketing metrics, Excel and campaign reporting.
• Experience planning and executing product launches and brand campaigns.
• Ability to work autonomously while collaborating closely with cross-functional teams.
• Confident presenting products, technologies and brand stories to both internal teams and external media.

This would suit a creative, rider-obsessed Brand Marketing Manager who is excited by the opportunity to grow a global cycling brand and connect with riders through meaningful storytelling, events and campaigns.

Please apply today!

BH35662