Digital & PPC Specialist / (Senior) Account Manager

Digital & PPC Specialist / (Senior) Account Manager | London | £50-60,000

Employment: Permanent, Full time

Reports to: Head of Client Services

Our client is an integrated brand communications team that builds ambitious businesses and brands on an international scale. We create brave, simple strategies using human-empowered technology. We cut through with digital-first activations that command attention in the news ticker and social feeds of our lives.

Job Purpose

Our client is expanding its digital and performance marketing capability and is looking for a Digital & PPC Specialist / Account Manager to help shape and champion this growing offering within the team. Reporting to the Digital Director and supported by a team of optimisation specialists, you'll still have your hands on the tools, but your focus will be on helping bring our performance marketing work to life for clients, showing how the right channel strategy, creative execution, and optimisation can deliver truly impactful results. You're comfortable articulating complex and nuanced performance goals/objectives to clients who are seeking our support. You'll help the team grow, develop our approach, and champion the role performance and growth marketing plays across our integrated client work.

Key Deliverables & Responsibilities

• Plan, execute, and optimise campaigns across Google Ads Manager, LinkedIn Ads Manager, Meta Ads Manager, and Meta Business Manager
• Champion the team's performance marketing capabilities, translating results into clear business outcomes for clients
• Sell, sell, sell - you're as good on platform (Google, Meta, Linkedin) as you are in a boardroom full of clients
• Provide channel recommendations aligned to client objectives, audience insights, and budgets from clearly defined briefs
• Work across the full marketing funnel, ensuring the right creative and messaging is used at each stage
• Collaborate with creative and strategy teams to align content with performance goals
• Implement and manage tracking via GA4, GTM, and other analytics tools to ensure accurate measurement and attribution
• Analyse data, identify opportunities, and present actionable recommendations to clients
• Test new formats, audiences, and creative approaches to continually improve results
• Work with CMS and CRM integrations where relevant to improve lead capture and conversion tracking
• Stay ahead of platform changes and industry developments to inform strategy

Allocation of Time

This role will predominantly be focused on servicing client briefs and queries. You will be expected to communicate with clients while also keeping internal stakeholders informed.

Skills

• 4-6 years' experience in paid media / paid social, ideally across both external and in-house roles
• Experience managing campaigns for e-commerce and B2B
• Proven on-the-tools experience with Google Ads Manager, Meta Ads Manager, Meta Business Manager and LinkedIn Ads Manager is mandatory… TikTok Ads Manager is a plus
• Strong understanding of the customer journey and content requirements for each funnel stage
• Confident in campaign tracking, attribution, and analytics tools (GA4, GTM, etc.)
• Ability to inspire confidence in clients by translating performance data into meaningful outcomes
• Excellent organisational skills with the ability to manage multiple projects simultaneously
• Collaborative mindset with strong relationships across strategy, creative, and client teams
• If you have experience with SEO or Google's Search Console, you'll be looked upon favourably.

Qualifications

• 4 to 5 years in a paid media / paid social role
• Undergraduate degree in marketing, communications, or related field (preferred)
• Familiarity with CRM and CMS integrations is a plus

BH35628