Head of Marketing

Head of Marketing | Multi-Brand Consumer Retailer (GM & FMCG) | West London/Hybrid | up to £75k Basic | Scale Up Business

A growing consumer retail business with a portfolio of brands across general merchandise and FMCG is looking for a commercially focused Head of Marketing to strengthen brand performance and support the next stage of growth.

This role sits at the intersection of brand clarity and commercial delivery. The immediate priority is to establish clear brand pillars and reposition parts of the portfolio so they resonate more strongly with customers and perform more effectively across DTC ecommerce, wholesale and Amazon marketplace channels.

This is a dual-track role requiring both strategic thinking and hands-on execution. It will suit someone used to operating in a resourceful, fast-moving scale-up environment, where marketing decisions are driven by impact and results rather than large budgets or layers of process.

Working closely with founders and senior leadership, the Head of Marketing will shape how the brands are positioned, prioritised and activated, ensuring marketing activity supports both brand strength and measurable commercial growth.

Key Responsibilities in the position of Head of Marketing:

• Lead a commercially driven marketing strategy across a portfolio of GM and FMCG brands

• Establish clear brand pillars, positioning and messaging, supporting a phased rebrand across the portfolio

• Ensure brand development translates into stronger sales performance across DTC, wholesale and Amazon

• Align marketing activity closely with trading priorities, product launches and channel growth opportunities

• Identify where clearer brand architecture and prioritisation can unlock revenue growth

• Deliver integrated marketing activity across digital, content, partnerships and channel marketing

• Work closely with ecommerce, marketplace, trading and product teams to maximise conversion and sell-through

• Manage agencies and partners pragmatically, focusing on efficiency and measurable return

• Build simple, scalable marketing processes that support growth without unnecessary complexity

About you:

• Proven senior marketer within consumer products, GM, FMCG or multi-brand retail

• Strong track record of driving commercial brand growth in scale-up or entrepreneurial environments

• Examples working across DTC e-commerce, wholesale and marketplace channels (Amazon preferred)

• Comfortable leading brand repositioning or portfolio-level brand development

• Naturally hands on and pragmatic, able to balance strategy with execution

• Used to delivering impact in lean environments where budget discipline and prioritisation matter

• Commercially sharp, confident influencing founders and senior stakeholders

What Success Looks Like

Within 12 months, the Head of Marketing will have clarified the portfolio's brand pillars, delivered meaningful improvements in how the brands perform across DTC, wholesale and marketplace channels, and established a commercially effective marketing foundation to support continued growth.

BH35312