Marketing Manager

Marketing Manager | Premium Retail Brand | Multi-Channel | Competitive Salary

This is a pivotal opportunity for a Marketing Manager to join a premium retail brand in a senior, commercially focused role. Acting as brand custodian, the Marketing Manager will lead multi-channel marketing activity that drives customer acquisition, retention and revenue growth, while supporting the ongoing development of the brand's e-commerce and trading strategy.

Working closely with senior leadership and cross-functional teams, the Marketing Manager will combine strategic oversight with hands-on delivery, ensuring marketing activity is aligned to demand plans, seasonal trading priorities and long-term brand positioning.

Key Responsibilities

• Develop and deliver a multi-channel marketing strategy to achieve seasonal sales, acquisition and retention targets

• Own brand consistency across all marketing activity, ensuring alignment with creative direction and guidelines

• Use customer data, research and external insight to refine target audiences and shape retention/reactivation strategies

• Plan and execute seasonal campaigns across online and offline channels, including prospecting, partnerships and advertising

• Work closely with ecommerce and performance teams to drive online traffic, qualified leads and conversion growth

• Lead the production and delivery of seasonal catalogues, ensuring strong commercial performance and brand alignment

• Collaborate with brand, styling and content teams to ensure photoshoots and assets support all retail channels

• Oversee PR strategy, team relationships and key press partnerships, including events and brand collaborations

• Lead social media planning alongside content and performance teams to drive engagement and brand awareness

• Create seasonal demand plans and revenue forecasts to support business planning across departments

• Manage marketing budgets, track performance and report regularly to senior leadership and board stakeholders

• Work cross-functionally with buying, merchandising, customer services and operations to align marketing with trading priorities

• Line manage marketing and graphics teams, developing capability, performance and engagement

• Manage external agencies, ensuring clear direction, strong delivery and effective return on investment

What We're Looking For

• Experienced multi-channel marketing professional with a strong track record in direct-to-consumer retail or consumer brands

• Proven ability to develop and deliver commercially effective marketing strategies that support revenue growth

• Strong brand marketing experience, including ownership of creative direction and brand consistency

• Confident using customer data, research and insight to shape campaign planning and targeting

• Good understanding of ecommerce marketing channels, metrics and performance marketing principles

• Commercially astute with a strong grasp of customer behaviour and market dynamics

• Experienced people leader, comfortable managing teams and agencies while remaining hands-on

• Highly organised, proactive and able to balance strategic thinking with operational execution

• Collaborative, customer-focused and comfortable operating in a fast-moving environment

BH35587