Marketing Manager - Publications

Marketing Manager - Publications | London - On-site | B2B Media Business | Salary up to £55k + Benefits

A fast-scaling international media and events business is expanding its global portfolio and is now searching for a Marketing Manager - Publications, to elevate the performance and visibility of its market-leading shows. This company delivers standout exhibitions and high-impact B2B content across multiple regions and culturally, offers support and fun along the way.

This opportunity offers the chance for a Marketing Manager - Publications, to take full ownership of strategy and execution, shapingUK and worldwide campaigns across the various publications.

As the Marketing Manager - Publications, this person will:

• Develop and deliver integrated campaigns designed to drive visitor growth, delegate advertiser and sponsors across multiple publications and events
• Own campaign strategy: audience segmentation, positioning, channel mix, messaging and timelines
• Manage performance: registrations, CPA, conversions, email and web metrics, ROI
• Oversee content and digital marketing -
• Coach and mentor the marketing team, partnering closely with sales, content, editorial and operations
• Grow our brands and databases in the UK and internationally, building strong partnerships with associations and key sponsors

• 5+ years' experience in B2B Publications/Conference marketing experience with clear ownership of campaigns
• A track record of multi-channel campaign success across email, web, paid media and partnerships
• Strong copywriting and messaging skills, plus confidence using CRM systems, email platforms, analytics tools and CMS environments
• Commercial awareness and ease working with sales teams and senior internal stakeholders
• Experience guiding, coaching or managing junior marketers

Apply today to be considered for the position of Marketing Manager!

BH35309