Wholesale Homewear Buyer

Wholesale Buyer | Branded Partnerships | Homewear Industry | £60,000 - £70,000

Our Client:

Our client is one of the UK's leading home furniture and upholstery retailers, operating across two core brands alongside a growing portfolio of complementary propositions. A true household name, the business is widely recognised for being dependable, trusted, and a long-standing "go-to" destination for quality furniture.

With a presence across the UK and Ireland and a network of over 100 stores, the business has built its reputation on accessibility without ever compromising on craftsmanship, quality, or heritage.

The Role:

This is a commercially focused wholesale buying role, centered on expanding the brand's reach by securing new routes to market and placing the brand into more doors. The role plays a critical part in growing brand presence through strategic partnerships, licensing agreements, and house brand propositions across the upholstery and home categories.

You will be responsible for identifying, negotiating, and managing commercial partnerships, ensuring all agreements are aligned with brand values while delivering profitable growth. Strong negotiation skills are essential, as you will secure terms, fees, and minimum guarantees with partners and licensors.

Details of Responsibility:

• Drive brand growth by increasing visibility, unlocking new revenue streams, and entering new environments via wholesale and licensing partnerships.
• Expand brand reach beyond existing channels by:
  • Identifying the right commercial partners
  • Negotiating strong agreements
  • Creating propositions that feel authentic while delivering measurable growth
• Secure new licensing deals and strengthen existing relationships to shape the brand's presence in the homewear market.
• Own all commercial details, including:
  • Negotiating fees, royalties, and minimum guarantees
  • Ensuring agreements are compliant and profitable
• Collaborate with product and sourcing teams to bring exclusive, differentiated products to market while protecting brand integrity.
• Identify opportunities, fill market gaps, and maximise potential for both licensed and own-brand collections through insight-led decision making and strong commercial instinct.
• Drive the discovery of new product opportunities across both licensed and in-house brand ranges, enhancing the overall brand proposition.
• Partner with product development teams to identify and source unique, exclusive opportunities, ensuring all licensed and own-brand products maintain authenticity and integrity.
• Manage commercial performance, setting financial targets, tracking sales, and optimising strategies to maximise revenue and growth.
• Implement effective pricing and commercial strategies to ensure profitability while maintaining brand standards.

BH35208