CRM Manager
| Job Type | Permanent |
| Location | Preston, Lancashire |
| Area | North West, UK |
| Sector | Retail Head Office - Marketing |
| Salary | GBP40000 - GBP60000 per annum + benefits |
| Currency | GBP |
| Start Date | ASAP |
| Advertiser | Zachary Daniels |
| Job Ref | BBBH34836_1761823923 |
- Description
CRM Manager
Preston (Hybrid - 2 days in office)
£40,000 - £60,000 + benefits
D2C | eCommerce | Fashion & JewelleryWe're partnering with three fast-growing, challenger D2C brands in the fashion and jewellery space; all part of a dynamic, creative retail group experiencing rapid growth. With combined eCommerce sales of over £15 million and exciting plans for retail expansion, this is a brilliant time to join the business.
We're looking for a CRM Manager to take ownership of the group's customer marketing strategy across all brands. This is a brand-new role, giving you the autonomy to build the CRM function from scratch and bring it in-house.
You'll lead on lifecycle marketing, email, and customer retention. You'll create a joined-up, data-driven approach that delivers genuine ROI.
What You'll Do:
- Own the CRM strategy across three exciting D2C brands.
- Lead on email marketing; from campaign planning to creative and analysis.
- Develop customer lifecycle journeys and retention strategies.
- Analyse performance and identify opportunities to grow ROI.
- Work closely with marketing and eCommerce teams to deliver engaging campaigns.
- Introduce new channels such as SMS and Direct Mail over time.
- Help shape the future of CRM, this is your space to build
What We're Looking For:
- 2-3+ years in CRM or email marketing, ideally within D2C or fashion eCommerce.
- Hands-on experience with Klaviyo (or similar).
- Commercial mindset and strong analytical skills.
- Creative, collaborative, and comfortable working in a fast-paced, agile environment.
- Passion for fashion, lifestyle, or retail brands.
Why Join?
- Work across three ambitious brands with strong online presence.
- Huge opportunity to shape CRM strategy and make a visible impact.
- Hybrid working - 2 days in Preston head office.
- £40-60K DOE + benefits
- 25 days holiday + bank holidays
Represented by Zachary Daniels Retail Recruitment.
If you're a driven CRM specialist ready to take ownership of your function then we'd love to hear from you!BBBH34836