Head of Commercial

Head of Commercial | East Anglia | Premium Leisure & Events | £Competitive

We're looking for a Head of Commercial to take ownership of commercial performance across a flagship leisure and events destination. This is a senior leadership role focused on driving growth across both event-day and non-event-day revenue streams, shaping the strategy, inspiring the team, and unlocking new opportunities for long-term success.

The Head of Commercial will lead a talented sales and client relations team, setting direction and ensuring exceptional customer experiences. You'll work closely with senior leadership to identify commercial opportunities, develop partnerships, and deliver measurable growth across hospitality, events, and sponsorship.

Key Accountabilities

• Develop and deliver a forward-thinking commercial growth plan aligned with the overall business strategy.

• Lead, coach, and inspire sales and service teams to achieve ambitious targets.

• Drive revenue and profitability across hospitality, corporate events, and new business opportunities.

• Collaborate with leadership to identify and deliver innovative commercial initiatives.

• Build and nurture long-term client partnerships through exceptional service and strong negotiation.

• Shape customer segmentation and pricing strategies to maximise lifetime value.

• Align local and group-wide commercial activity to ensure consistency and efficiency.

• Partner with marketing and sponsorship teams to commercialise brand and event assets.

• Analyse sales performance, using data to inform future decisions and continuous improvement.

• Represent the business externally, building credibility with agencies, partners, and stakeholders.

What We're Looking For

• A proven Head of Commercial (or senior commercial leader) with experience in sport, leisure, hospitality, or a similar consumer-facing sector.

• Track record of driving sales growth and exceeding ambitious targets.

• Strategic mindset with the ability to translate ideas into impactful, actionable plans.

• Strong commercial acumen and negotiation skills with a focus on long-term partnerships.

• Inspirational leadership style, able to energise, develop, and motivate high-performing teams.

• Excellent communication and stakeholder management skills at all levels.

• Agile, data-driven, and confident making decisions in a fast-paced environment.

• Creative and solutions-focused, with a genuine passion for customer experience and innovation.

What's On Offer

• Complimentary access to all live events and experiences, with additional guest passes for friends and family.

• Generous employer pension contribution through an award-winning provider.

• Healthcare cashback plan covering a range of wellbeing services.

• 25 days' annual leave plus bank holidays.

• Access to leading Learning & Development resources for ongoing career growth.

• Additional perks including retail discounts, eyecare vouchers, and cycle-to-work schemes.

This is an outstanding opportunity for a commercially minded leader to shape the next phase of growth for one of the UK's most recognised destinations; a chance to combine strategic influence with hands-on leadership as the Head of Commercial.