Social Media Executive

Job Type | Permanent |
Location | Halewood, Merseyside |
Area | North West, UK |
Sector | Retail Head Office - Marketing |
Salary | GBP28000 - GBP35000 per annum + Benefits |
Currency | GBP |
Start Date | ASAP |
Advertiser | Zachary Daniels |
Job Ref | BBBH34573_1759327793 |
- Description
Social Media Executive | Fashion | Liverpool | Fast-Growth E-commerce | up to £32k
A fast-paced, trend-led fashion retailer is seeking a Social Media Executive to take ownership of TikTok-first content and help drive brand growth through short-form video. This is an exciting opportunity for a creative and culturally aware individual who can spot trends early, create engaging content, and bring a brand personality to life online. The Social Media Executive will play a key role in building community, boosting engagement, and shaping the voice of the brand on TikTok and beyond.
Key Responsibilities
Create, edit and publish TikTok-first video content that is authentic, engaging, and on-trend.
React quickly to emerging sounds, memes, and cultural moments that resonate with the brand's audience.
Act as the face of the brand where relevant, with confidence on camera.
Collaborate with influencers and creators to source, brief, and repurpose UGC-style content.
Own the TikTok content calendar, balancing planned activity with reactive posting.
Analyse performance, reporting on results and feeding insights into future activity.
Work closely with the wider marketing team to ensure consistency across social channels.
Foster community engagement by responding to comments and developing a strong, relatable brand voice.
What We're Looking For
Previous experience managing or contributing to a TikTok account (brand, business, or personal).
Strong video editing skills, ideally using CapCut, InShot, Adobe Rush, or native TikTok tools.
A deep understanding of TikTok culture, formats, and creator trends.
Confident appearing on camera and/or directing others in content creation.
Highly agile, able to thrive in a fast-moving, reactive environment.
Excellent written and verbal communication skills.
A genuine interest in fashion, culture, and social-first storytelling.
This is a fantastic opportunity for a Social Media Executive who is passionate about content creation and wants to shape the social presence of a growing fashion brand. If you are a Social Media Assistant or Executive who thrives in fast-paced environments and knows how to harness the power of TikTok to drive growth, we'd love to hear from you.
BBBH34573