PPC Manager
| Job Type | Permanent |
| Location | Liverpool, Merseyside |
| Area | North West, UK |
| Sector | Retail Head Office - Marketing |
| Salary | GBP45000.00 - GBP55000.00 per annum + Benefits |
| Currency | GBP |
| Start Date | ASAP |
| Advertiser | Zachary Daniels |
| Job Ref | BBBH34379_1758546128 |
- Description
- PPC Manager | Hyper Growth Retailer | Merseyside
Zachary Daniels are delighted to be supporting this hyper growth retail business in the appointment of an experienced PPC Manager to bring into their ever growing business.
As PPC Manager you will be responsible for managing the day-to-day activity and long-term strategy across our clients PPC channel.Main Roles and Responsibilities:
* Develop, execute, and manage paid media campaigns across platforms including Google,Bing, and Criteo, encompassing paid search, shopping, display, remarketing, and video.
* Oversee and strategise the allocation of the PPC marketing budget across all of our markets.
* Implement and optimise campaigns across multiple languages and regions, tailoring strategies to diverse market dynamics and consumer behaviours.
* Constantly review and optimise campaigns to enhance ROAS and other key performance indicators. Utilise advanced strategies and analytics to discover opportunities for increased efficiency and growth.
* Analyse performance data and campaign outcomes to refine targeting, messaging, creative elements, and overall effectiveness.
* Stay informed on industry trends, tools, and best practices, leveraging this knowledge for continuous improvement.
* Conduct A/B testing and other ad testing strategies to enhance ad performance and achieve cost-effective results.
* Identify new PPC opportunities and present actionable insights to the business.
* Perform additional duties as required within the scope of the role.
Requirements, Skills and Experience:
* 4+ years' experience of PPC channel management within a fast-paced, in-house environment.
* Strong knowledge and experience using key platforms such as, Google Ads, Google Analytics, Bing Ads and Google Tag Manager.
* Experience overseeing and managing large PPC channel marketing budgets.
* Strong analytical abilities with a data-driven approach to decision-making.
* Experience working across UK & EU markets.
* In-depth knowledge of the functioning of all digital marketing channels.
Salary/Package:
* Competitive salary.
* Sliding scale annual bonus scheme.
* 5% employer pension contributions.
* Private healthcare.
* 26 days holidays plus bank holidays.
* 40% staff discount.
* Death in service scheme: 4x annual salary payout.
* Free on-site gym.
* Free on-site EV chargers.
BBBH34379