Head of Wholesale

A British Heritage brand are seeking a dynamic and strategic USA Head of Wholesale to lead and expand the wholesale channel for our brand. Based in New York and reporting directly to the Commercial Director in London, this role will drive the success of their wholesale partnerships and lead the strategic USA + growth of the channel.

This is a rare opportunity to shape and execute the sales strategy of an iconic British Heritage Brand.

The ideal candidate will be both analytical and entrepreneurial, with a proven track record in wholesale.

Head of Wholesale - USA +

Key Focus:

• Must have current, good standing relationships with MAJOR accounts domestic, Canada and International as well as top tier specialty stores.
• Develop and implement a comprehensive sales strategy, aligned with the company's ambitious strategy and strong momentum
• P&L responsibility for wholesale, including owning annual sales targets and establish KPIs to monitor performance
• Be influential in the market to be able to support brand repositioning and growth
• Identify, develop, manage, and implement a growth plan for existing and new MAJOR accounts, Canada and International as well as top level Specialty Stores for RTW.
• Managing direct reports, funneling information, and reporting to the UK Office

Business Analysis and Planning:

• Well versed in each territory to understand what the needs are for each division and how they can be achieved through product and business strategy
• Analyze selling on a weekly, monthly, and seasonal basis to identify opportunities to drive business
• Weekly prepare and send out details on CORE and Replenishment styles based on current selling trend
• Excellent at demand planning and forecasting strategy that is unique to each account
• Develop, consolidate, and communicate a comprehensive pre-season and end-of-season planning strategies
• Ability to prepare recaps that highlights opportunities - best sellers, run % of top tier business and how it relates to the total business and translate that into growth opportunities
• Quarterly review best sellers and missed opportunity to present to VP of Sales and Norma
• Think of new, out of the box ways for total territory, by account growth

Account Management:

• Strategize with Head Office to achieve quarterly sales goals each season through correct product assortment and event opportunities
• Sell seasonal lines with strong presence in the showroom and ability to pro-actively recommend assortments to accounts with a balanced presentation of Fashion and CORE/Carryover styles
• Influence category assortments by analyzing product performance, customer feedback, consumer trend, competitive landscape, and local market knowledge to merchants
• Ensure all orders are entered accurately and confirmed to accounts within a timely manner
• Proactively maintain budgets, forecasting projections and create business reviews on post-market high-level summary for selected online major accounts to VP of Sales
• Build sales strategies to ensure continued growth at the end of each market
• Continuously analyze and reforecast business and implement strategies to ensure plan is achieved, including adjusting product flow, inventory management, and profitability.

BBBH34045