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Digital Analytics Manager

https://jobs.zacharydaniels.co.uk/53308-digital-analytics-manager/marketing/south-west/job2025-07-01 08:36:132025-07-30Zachary Daniels
Job TypePermanent
LocationPlymouth, Devon
AreaSouth West, UKSouth WestUKPlymouth, Devon
SectorRetail Head Office - Marketing
SalaryGBP45000.00 - GBP55000 per annum + Benefits
CurrencyGBP
Start DateASAP
AdvertiserZachary Daniels
Job RefBBBH33872_1751355373
Description
Digital Analytics Manager | Multi-Channel Retailer | Plymouth | up to £55k

A fast-paced multi-channel retailer is looking for a highly analytical and commercially-minded Digital Analytics Manager to take ownership of digital reporting, insight generation, and performance measurement across all online channels. This is a key role that will partner with trading, marketing, UX, and senior leadership to drive data-led decision-making and support the brand's ambitious digital growth targets. The ideal Digital Analytics Manager will be confident working across large data sets, tools, and stakeholders - transforming numbers into actions that deliver real business impact.

Key Responsibilities

  • Owns all digital performance reporting across web, app, email, and paid media

  • Builds dashboards and custom reports using GA4, Shopify Analytics, and other relevant tools

  • Delivers weekly and monthly insight packs, highlighting trends, key metrics, and commercial opportunities

  • Provides actionable recommendations to improve conversion, AOV, bounce rate, and customer journey effectiveness

  • Partners closely with digital trading, CRM, UX, and paid teams to measure campaign impact and site performance

  • Develops clear measurement frameworks and testing strategies to support digital initiatives

  • Supports A/B testing and CRO efforts by tracking, analysing, and presenting results

  • Monitors user behaviour and journey data to identify friction points and areas for optimisation

  • Keeps up to date with platform changes, attribution models, and analytics best practices

  • Trains internal teams on data tools, ensuring best-in-class tracking and tagging

What We're Looking For

  • A strong background in digital or eCommerce analytics within a fast-moving retail environment

  • Expert knowledge of GA4, with the ability to build reports and dashboards independently

  • Comfortable working with large data sets, and confident with Excel/Google Sheets for analysis

  • Familiar with Shopify, content performance metrics, and attribution models

  • Experience using tools such as Looker Studio, Power BI, or Tableau is a plus

  • A strategic thinker with a sharp commercial instinct

  • Excellent communicator - able to simplify complex data into meaningful business insights

  • A proactive Digital Analytics Manager who thrives on improving performance through data

BBBH33872

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