General Manager
| Job Type | Permanent |
| Location | West End, London |
| Area | London, UK |
| Sector | Retail Operations - Store Manager |
| Salary | GBP150000.00 - GBP200000.00 per annum + Benefits |
| Currency | GBP |
| Start Date | ASAP |
| Advertiser | Zachary Daniels |
| Job Ref | BBBH33736_1749800631 |
- Description
- General Manager - Europe | London + Extensive Travel | Premium Footwear | Salary up to £200k Basic + Bonus
A globally recognised, premium lifestyle brand is seeking a commercially minded and strategically driven General Manager - Europe to lead its regional business.
With a strong heritage and an international customer base, the brand is known for its premium women's footwear, commitment to ethical production, and distinctive, purpose led identity. This is a rare opportunity to join a values-driven, product-focused business at a pivotal point of growth across Europe.
As General Manager - Europe, you'll have full P&L responsibility for the region and will lead the commercial strategy across wholesale, DTC, distribution and regional partnerships - working closely with global leadership while shaping the European vision locally.
Key Responsibilities
Lead the commercial growth strategy for Europe across all sales channels
Build and nurture relationships with key retail, distributor, and wholesale partners
Own the regional P&L, budget planning, and business forecasting
Collaborate cross-functionally with global teams across Product, Marketing, and Operations
Represent the brand across the region, acting as a cultural and strategic ambassador
Identify new growth opportunities and regional partnerships
Lead and develop a high-performing regional team
Ensure the brand's values - particularly around sustainability, quality and connection to the female customer- are reflected in all activity
About You
To succeed as General Manager - Europe, you'll be a dynamic commercial leader with a strong track record in the footwear, fashion or accessories sector. You understand what it takes to build brand presence across diverse European markets and have the credibility to influence at board level while inspiring teams on the ground.
You'll likely have:
Proven experience at senior commercial or general management level
Deep understanding of the premium lifestyle and women's fashion/footwear market
Strong wholesale background with hands-on sales leadership
Multimarket experience across Europe and willingness to travel regularly
Excellent negotiation, communication, and team-building skills
A strategic mindset paired with an entrepreneurial spirit
A genuine passion for responsible fashion and customer-led brands
Why Apply?
Join a globally respected, premium brand with real purpose
Take on a high-profile leadership role with regional autonomy
Work with a passionate, collaborative global team
Highly competitive package and extensive international exposure
Be part of a business that's proudly female-focused and sustainability-conscious
This is the ideal role for an ambitious and commercially astute individual ready to step into the General Manager - Europe position and make a lasting impact.
BBBH33736