Assistant CRM Manager
| Job Type | Fixed Term |
| Location | Doncaster, South Yorkshire |
| Area | Yorkshire, UK |
| Sector | Retail Head Office - Marketing |
| Salary | GBP35000 - GBP38000 per annum + Benefits |
| Currency | GBP |
| Start Date | ASAP |
| Advertiser | Zachary Daniels |
| Job Ref | BBBH33403_1747046604 |
- Description
Assistant CRM Manager (12-month FTC)
Northwest commutable (great flex/ hybrid options) - £35-38k + Benefits
Zachary Daniels are recruiting for an Interim Assistant CRM Manager to join a leading UK retail brand.
This is a fantastic opportunity for an experienced CRM professional to take the reins of an established team and play a key role in delivering intelligent, personalised customer communications that make a real impact. Working across email, SMS and direct mail, you'll help drive engagement throughout the customer lifecycle - from first browse to post-purchase loyalty.
You'll join a high-performing marketing team that values data-led thinking, innovation, and continuous improvement. This is a 12-month maternity cover contract and a great chance to make your mark in a well-known, customer-first business.
What you'll be doing:
- Leading the planning and execution of multi-channel CRM campaigns that drive customer value
- Developing segmentation strategies and refining targeting through deep behavioural understanding
- Owning a robust test and learn roadmap to optimise performance
- Managing campaign performance reporting, turning insight into action
- Supporting broader projects such as integrations, product feeds and CRM tool enhancements
- Overseeing and developing a team of CRM Executives, mentoring their growth
- Managing the CRM budget, focusing on ROI and effectiveness
- Collaborating closely with internal teams and external partners to ensure smooth and strategic campaign delivery
- Continuously improving CRM processes to boost efficiency and results
What we're looking for:
- 2-4 years' experience in CRM or customer communications roles
- Strong understanding of lifecycle marketing and campaign optimisation
- Hands-on experience with ESPs/CDPs (Bloomreach would be a bonus)
- A passion for data-driven marketing and testing strategies
- Experience managing and developing people in a fast-paced environment
- Strong stakeholder management skills - confident working cross-functionally and influencing at all levels
- High attention to detail and a drive for continuous improvement
- Ideally, a background in the retail/ B2C consumer sector
Why you'll love it:
- Join a much-loved UK brand with a loyal customer base and a big vision
- Be part of a collaborative and commercially-minded marketing team
- Own exciting projects that stretch your skills and make a real difference
- Enjoy a hybrid working model with a supportive team culture
- Opportunity to step into a leadership role and shape CRM strategy from day one
If you're ready to hit the ground running and bring a fresh perspective to a top-tier retail CRM team, get in touch with Zachary Daniels today.
BBBH33403