Assistant Boutique Manager

Assistant Boutique Manager | Cheltenham Flagship | Luxury & VIP Service | Up to £38,000 + Bonus

Are you a luxury-focused leader with a passion for clientelling, VIP service, and delivering unforgettable customer experiences?

We are recruiting an Assistant Boutique Manager to join the prestigious flagship location in Cheltenham for a renowned lifestyle brand celebrated for craftsmanship, quality, and timeless style.

This is not your average assistant role - this is about stepping up as a key leader in a high-profile, high-pressure boutique where exceptional standards, team development, and luxury client service are everything.

Why You'll Want This Role:

• Salary up to £38,000 plus performance-based bonus
• Premium staff discount and full luxury uniform
• 25 days holiday plus birthday off and enhanced parental pay
• Hands-on involvement in exclusive brand events, seasonal launches, and VIP activations
• Career growth within a high-profile luxury setting where your leadership will shine

What You'll Lead & Deliver:

• Support the Boutique Manager in all aspects of flagship boutique leadership, operations, and performance
• Lead by example on the shop floor, coaching and guiding the team in delivering personalised clientelling and VIP experiences
• Champion a luxury environment - from visual presentation to service touchpoints - ensuring every visit exceeds expectations
• Drive commercial success, confidently owning store KPIs and responding swiftly to trade insights
• Take the lead on key operational tasks including scheduling, stock management, and supporting P&L responsibility
• Play an active role in recruiting, onboarding, and developing talent, ensuring the team is motivated and high-performing
• Collaborate closely with head office to maintain brand standards and share valuable customer insights

What We're Looking For:

• Strong Assistant Manager or senior supervisory experience in a luxury boutique, premium hospitality, or VIP service environment
• Deep understanding of clientelling, CRM, and building long-term customer loyalty
• A confident people leader with excellent coaching, communication, and team development skills
• Commercially sharp, confident in making decisions and driving boutique performance
• Passionate about the brand, eager to immerse yourself in its story, values, and future direction

If you are an ambitious Assistant Manager ready to lead in one of the brand's most important locations, we'd love to hear from you.

Apply now to elevate your career in luxury leadership.

Zachary Daniels is a Niche, National & International Recruitment Consultancy.