Senior CRM Executive

Senior CRM Marketing Executive | The Midlands | Competitive Basic | Hybrid/2 Days In Office | Beauty/Skincare

An exciting opportunity has arisen for a skilled and strategic Senior CRM Marketing Executive to play a key role in delivering customer retention and growth initiatives for a leading beauty compamy. Reporting to the Head of Digital Marketing, this role focuses on creating and executing high-performing CRM campaigns and lifecycle automations that drive engagement and revenue.

The Senior CRM Marketing Executive will bring strong analytical capabilities and a creative mindset to enhance campaign performance, using a data-driven approach to improve open rates, click-through rates, and conversions. A collaborative team player and self-starter, this individual will work closely with cross-functional teams to support marketing campaigns, product launches, and overall business goals.

Proven in B2B ecommerce, particularly within the hair and beauty sector-or a genuine interest in this industry-will be a distinct advantage.

Key Responsibilities

• Collaborate with the Head of Digital Marketing, SEO/PPC Manager, and Senior Marketing Executive to support customer acquisition through strategic email data capture initiatives.

• Develop and execute a CRM campaign calendar aligned with business objectives and marketing strategy.

• Create, manage, and optimise compelling CRM campaigns from concept to deployment.

• Build and enhance data-driven, segmented, and personalised customer lifecycle automations to increase customer retention and lifetime value.

• Utilise segmentation strategies to ensure relevant targeting and deliver tailored content and promotions.

• Use a test-and-learn approach to drive incremental revenue and customer retention improvements.

• Monitor and analyse campaign and automation performance through platforms such as Klaviyo, Google Analytics, and BigCommerce, providing actionable insights and recommendations.

• Manage SMS data capture and execute SMS campaigns and automations within budget parameters.

• Produce regular reports (weekly/monthly) on CRM performance and campaign outcomes.

• Support the delivery of the company's loyalty programme in collaboration with key stakeholders.

• Ensure compliance with GDPR, maintain data hygiene, and adhere to best practices in CRM, including list management and cyber security protocols.

• Achieve personal, team, and business KPIs including increased email conversions, higher average order values, and enhanced customer lifetime value.

• Carry out additional duties in line with the role as directed by the Head of Digital Marketing.

Skills & Experience

• Proven in designing and executing CRM strategies, including email, SMS, and loyalty programme management (experience with push notifications is a plus).

• Strong understanding of CRM best practices, segmentation strategies (including RFM), and proficiency in CRM platforms-knowledge of Klaviyo and BigCommerce is desirable.

• A commercially-minded, customer-centric approach, with excellent problem-solving abilities.

• Strong written communication skills and creative flair for building engaging CRM content and automations.

• Excellent attention to detail and analytical thinking with a data-driven mindset.

• Comfortable working both independently and within a team environment.

• Working knowledge of creative tools such as Canva or Photoshop is beneficial.

This Senior CRM Marketing Executive position offers an excellent opportunity to make a measurable impact in a fast-paced, digitally focused environment. The successful candidate will be instrumental in shaping the company's CRM success and will thrive in a role that balances creativity with data-led decision making.

BBBH33206