Paid Media Executive
| Job Type | Permanent |
| Location | Liverpool, Merseyside |
| Area | North West, UK |
| Sector | Retail Head Office - Marketing |
| Salary | GBP28000.00 - GBP30000 per annum + Benefits |
| Currency | GBP |
| Start Date | ASAP |
| Advertiser | Zachary Daniels |
| Job Ref | BBBH33138_1743694836 |
- Description
Join the Party - We're Looking for a Paid Media Executive!
Location: Liverpool City Centre (Hybrid)
Salary: £30,000 + bonus opportunitiesZachary Daniels Recruitment is delighted to be partnering with a leading entertainment and hospitality group that has taken the UK and international event scene by storm. If you're a Paid Media Executive looking for an exciting new challenge in a fast-paced, high-energy environment, this could be the perfect role for you!
We are seeking a dynamic and results-driven Paid Media Executive to join this innovative entertainment and hospitality group. With over 1,300 events a year across multiple UK and international locations, this is a fantastic opportunity to work on campaigns that drive real impact. The Paid Media Executive will play a crucial role in managing and optimising paid media campaigns to maximise ticket sales and brand awareness.
Key Responsibilities:
- Develop, execute, and optimise paid media campaigns across Facebook, Instagram, TikTok, and other relevant platforms.
- Monitor and analyse campaign performance, providing insights and recommendations to enhance return on ad spend (ROAS).
- Work closely with the creative team to develop engaging ad content, including copy, images, and videos.
- Manage budgets effectively to ensure cost-efficient and high-performing campaigns.
- A/B test ad creatives, landing pages, and targeting strategies to improve conversion rates.
- Stay up to date with industry trends, algorithm changes, and best practices in paid media.
- Collaborate with event planners and the wider marketing team to align paid campaigns with overall event strategies.
What We're Looking For:
- 3+ years of experience in paid media, ideally within events, entertainment, or hospitality.
- Proven experience managing successful paid campaigns on Meta Ads (Facebook & Instagram) and TikTok Ads.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Experience with analytics tools such as Google Analytics, Meta Business Suite, and other reporting platforms.
- Knowledge of audience segmentation, retargeting, and lookalike audiences.
- Excellent communication and collaboration skills.
- Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
- A passion for events and an understanding of audience demographics within the industry.
Nice to Have:
- Experience working with Meta Dynamic Local Ads.
What's in it for You?
- A four-day work week - giving you more time to do what you love!
- Hybrid working (three days in the vibrant Liverpool city centre office, one day remote).
- A fast-paced, fun environment working with an innovative entertainment and hospitality group.
- Complimentary tickets to exciting events.
- Regular team socials and a culture that embraces fun and creativity.
If you are a Paid Media Executive ready to take on a new challenge and make a real impact in a thriving entertainment and hospitality group, we'd love to hear from you. Apply now and let's talk!
BBBH33138