Digital Marketing Manager

Digital Marketing Manager | Midlands | Hybrid/2 Days in Office | Salary £40k - £50k Basic

An experienced Digital Marketing Manager is sought to drive and implement a growth marketing strategy in collaboration with the Head of Digital Marketing. This role will focus on identifying, developing, and executing comprehensive SEO, PPC, and Paid strategies to maximise website visibility and drive targeted traffic.

The ideal candidate will possess excellent people skills, the ability to work both cross-functionally and independently, and experience in managing and coaching a team. Experience within the B2B sector would be advantageous.

Key Responsibilities In The Position of Digital Marketing Manager Include:

• Plan and execute SEO and paid campaigns in collaboration with the Head of Digital Marketing and Digital Content Coordinators to meet personal, team, and business KPIs.
• Optimise the website for search, including the enhancement of existing products and brands to drive customer acquisition growth.
• Identify and resolve technical issues impacting website crawlability and indexing, including site speed, broken links, and structured data.
• Define content, development, and distribution strategies in partnership with the Head of Digital Marketing and Senior Marketing Executive, based on industry trends, ranking fluctuations, and key search terms.
• Manage backlink-building initiatives to improve domain authority.
• Enhance site health and search engine results page (SERP) visibility through the management and execution of the SEO roadmap.
• Regularly monitor and analyse website and search performance using tools such as SEMrush and Google Search Console, identifying opportunities and delivering actionable recommendations.
• Create and manage targeted and/or PMax campaigns on Google Ads and social platforms to drive customer acquisition growth and maintain a high return on advertising spend (ROAS).
• Oversee the paid advertising budget, executing bid adjustments based on performance, pacing, or promotional activities.
• Conduct continuous analysis of paid search campaigns to identify optimisation opportunities through ad copy, keywords, assets, ad groups, targeting, and bidding.
• Produce weekly and monthly performance reports for both paid and organic initiatives.
• Stay updated with the latest trends in SEO and PPC, algorithm updates, and best practices in search engine optimisation.
• Manage, coach, and nurture direct reports to develop their skills and contribute effectively to the team's goals.
• Maintain compliance with intellectual property and legal requirements, ensuring adherence to cybersecurity practices and operational standards.
• Undertake other duties as assigned by the Head of Digital Marketing.

Required Skills In The Position of Digital Marketing Manager Include:

• Strong understanding of SEO principles and best practices.
• Expertise in setting up and managing PPC campaigns from start to finish across different platforms.
• Proficiency in using SEO and PPC tools (Google Search Console, Google Ads, SEMrush, Ahrefs).
• Excellent analytical skills to interpret data and make data-driven decisions.
• Strong writing and communication skills to create compelling ad copy and reports.
• Experience in digital marketing with a proven track record of success.