Social Media Manager

Social Media Manager - Premium Ladieswear Brand - Hertfordshire - Salary circa £60k, Flexible Hours, Birthday Off - Scale-up Brand

A fast-growing, premium ladieswear brand is on the lookout for a talented Social Media Manager to take the reins of their social media presence across all platforms. If you're a digital-native with a passion for fashion, trends, and creating compelling content, this is the perfect opportunity to make a real impact.

Key responsibilities in the position of Social Media Manager:

• Own the Social: define and implement a strategy to drive organic follower growth, boost engagement, and increase reach across platforms like Instagram, TikTok, Pinterest, and LinkedIn.
• Content Calendar Management: Develop and manage content calendars, ensuring key marketing dates and product launches are seamlessly integrated into your plans.
• Collaborate & Brief: Work hand-in-hand with the social and design teams to create standout content that aligns with brand values and drives key KPIs.
• Measure & Report: Track the performance of all social media activities as the Social Media Manager, delivering regular reports to the Head of Marketing and wider team.
• Build Community: Find new and innovative ways to engage followers and build a loyal community while staying ahead of emerging social trends and platforms.
• Stay Ahead of Trends: As the Social Media Manager, you'll constantly monitor new technologies and trends in social media, adapting strategies to maintain a cutting-edge presence.
• Be Trend-Reactive: Jump on viral moments, celebrity news, and relevant cultural trends to keep the brand's social presence fresh and relevant.
• Manage the Social Budget: Oversee and optimize the social media budget to ensure campaigns deliver maximum impact without overspending.
• Work with Paid Ads: Collaborate with the paid paid specialists to create and optimize content for paid social advertising campaigns.
• Coordinate with Teams: Keep in close contact with buying and merchandising teams, ensuring content calendars reflect product stock levels, shipment delays, and other key factors.
• Collaborate with Creatives: Build and maintain a network of content creators, makeup artists, hairstylists, and model agencies to create stunning content that aligns with brand goals.
• Lead Social Shoots: Manage the social media shoot process, ensuring every shoot aligns with the brand's aesthetic and marketing objectives.
• Manage & Develop a Team: As the Social Media Manager, you'll lead and mentor a small but dynamic team, fostering creativity and driving brand growth across social platforms.

To be considered for the position of Social Media Manager, y0ou will offer the following:

• Proven Success: You can showcase how you've grown your own social media following and helped brands achieve impressive growth and engagement.
• Social Media Expertise: Strong understanding of social media dynamics, especially within fashion, luxury, beauty, or lifestyle brands.
• Team Leadership: Experience managing a team of 1-2 direct reports, supporting their growth and encouraging creativity.
• Creative & Analytical: You have a creative mindset combined with the ability to analyse data, adjust strategies, and optimize performance to achieve KPIs.
• Adaptable & Quick on Your Feet: You thrive in a fast-paced environment and are quick to adapt to changes in trends, markets, and business needs.

Why consider this role?

• Flexible Hours: Enjoy the flexibility to manage your schedule as needed.
• Early Finish Fridays: The last Friday of every month, you get an early finish to start the weekend early.
• Generous Staff Discount: 50% off products for you, plus 20% for your friends and family.
• Birthday Day Off: Your birthday is a day off, every year after one year of service.
• Start-up Culture: Be part of a fast-growing brand where you can make a real impact and help shape the future.