Retail Marketing Manager

Retail Marketing Manager | Merseyside, Hybrid | Multi-channel Retailer | up to £60k Basic

Retail Marketing Manager | Merseyside, Hybrid | Multi-channel Retailer | up to £60k Basic

Zachary Daniels Recruitment are exclusively partnered with this niche multi-channel retailer, on the appointment of a Retail Marketing based in Merseyside.

The position of Retail Marketing Manager is designed to plan and execute campaigns across all channels including retail stores, social and the website

Day to day you will be leading a team of designers, videographers and marketing executives to build and deliver a comprehensive year-round marketing plan. You'll also work closely with heads of CRM, digital and commercial to ensure campaigns are delivered effectively and to schedule.

Key responsibilities in the position of Retail Marketing Manager include:

• Customer segmentation - build a detailed understanding of the different customer segments and the best ways of communicating with them.
• Develop a clear, compelling proposition for the brand and its USPs.
• Monitor competitor activity and develop the brand offering to remain competitive and differentiated.
• Own the marketing calendar to build a year-round program of relevant, commercial content and promotions. Develop detailed plans for each campaign on relevant channels.
• Brief, schedule and execute marketing campaigns across internal and external teams to ensure timely delivery and maximum impact, analysing campaign effectiveness and opportunities for improvement
• Act as the editor for all new content, working with our buying teams and suppliers to ensure content is accurate, engaging and commercial.
• Establish processes for content creation, approval, and publication to maintain quality and consistency across all marketing channels.
• Develop product and packaging designs for own-brands.
• Understand and exploit social media algorithms to maximise reach and YouTube revenue.
• Develop and implement operational guidelines and procedures for in-store marketing activities, including signage, displays, and promotions.
• Collaborate closely with store managers to ensure high operational standards and make the most of each store's unique footprint.
• Run a regular program of events to drive footfall.
• Monitor and assess the effectiveness of in-store marketing efforts, adjusting processes as needed to optimize performance and drive sales
• Establish and manage processes for securing co-op funding from suppliers to support marketing initiatives and campaigns.
• Cultivate strong relationships with suppliers and negotiate funding agreements while ensuring compliance with co-op funding requirements.
• Develop procedures for tracking and reporting on supplier-funded marketing activities.

To be considered for the position of Retail Marketing Manager, you will be detail orientated, customer obsessed and strategic in equal measures. You will thrive from working at pace and leading your team with energy and passion. Proven in creating and executing marketing camapigns across a store estate is crucial to be considered for the role.

Apply today to find out more!